About Goofre™
Built by e-commerce specialists, for e-commerce owners and developers.
Shoppers now ask AI assistants what to buy. Most online stores, and most of the people who build them, were never set up for that. We have spent our careers inside online retail, on the growth side and the engineering side. Goofre™ is what we wished existed: a clear way for a store to be found, trusted and bought from by AI, and for its developer to own that work.
Why Goofre exists
The same gap, seen from both sides of the store.
AI shopping arrived for store owners and developers at the same time. Neither had a playbook, a standard to measure against, or a way to prove the work was done.
"Why does ChatGPT recommend my competitor?"
Their products were good. The AI assistant simply could not read the price, stock, delivery or returns, so it picked a store it could read.
"What exactly do I build, and how do I prove it works?"
Clients wanted to show up in AI answers. The standards were new and changing every month, and nobody was checking the work against them.
Goofre™ answers both: one standard, one engine that checks it, and certified people who do the work.
Who founded it
A growth lead and a tech lead, in one career.
Vivek Sai founded Goofre™ after working on both halves of the problem. As Head of Strategic Growth at an AI e-commerce startup, he watched AI assistants become a real way shoppers find products. Before that, in retail e-commerce and as a tech lead, he saw how much of that new demand depends on store data that developers own and owners rarely see.
The conclusion was simple. Store owners need to become AI-ready, and the developers who look after their stores are the right people to get them there. What both were missing was a shared standard, a way to check it, and a recognised role for the person doing the work. That role is the Agentic Commerce Orchestrator™, the ACO™.
So Goofre™ was set up to make e-commerce developers and store owners into ACO™s, and to do it alongside a team that has delivered e-commerce for well over a decade.
The team behind the product
Engineered with Logic Rays, an e-commerce and product team of 100+.
Goofre™ is built together with Logic Rays, an e-commerce and product development company working since 2011 with clients across the globe. Their engineers co-build the platform with us and do readiness work on real Magento stores every day, so every part of Goofre is tested on live stores before it reaches yours.
For fifteen years we built stores for people to browse. The next shopper is an AI agent, and it does not browse: it reads, checks and decides.
We co-built Goofre™ so every store we touch is ready for that shopper, and every developer we train knows how to make it so.
Agent-ready is the new standard of good e-commerce, and we intend to set it.
- Specialists, not generalists. E-commerce is the work: stores, catalogues, checkout and the data behind them.
- Product and service in one team. The people improving the engine are the people fixing stores with it.
- Clients across the globe. Built with teams that have shipped stores for merchants in many countries.
- A Canadian company. Goofre™ is based in Canada. Reach the founder at [email protected].
How we work
Four things we hold ourselves to.
Proof over promises.
Every audit records the engine version and every finding names who fixes it, so progress can be checked, not just claimed.
Open standards, not tricks.
We measure stores against the public standards AI shopping runs on, such as Google and Shopify's UCP, never a private score we invented.
Your store stays yours.
No replatforming and no lock-in. Checkout, customers and data stay on your own store.
Developers are the way in.
We certify the developers who already look after stores, rather than replace them. The ACO™ title is earned on a real store.
Our vision
Make every e-commerce store owner and developer AI-enabled.
AI-enabled means something concrete for each of them.
Found, trusted and bought from in AI answers.
Your products show up when a shopper asks ChatGPT, Gemini or Google AI Mode, with prices, stock and delivery an assistant can trust, and the sale still lands on your own checkout.
The recognised expert for AI commerce.
You become the Agentic Commerce Orchestrator™ your clients call for this work, with the standard, the engine and the certification to back you up.
Readiness is the first thing ACO™s orchestrate. It won't be the last.
Where to start
Pick your side of the store.
Name 5 products. AI-ready in 14 days.
- Free to start, on your live Magento store
- A named ACO™ and dated milestones
- A written day-30 guarantee on the work we own
Become the ACO™.
- Learn agentic commerce in a live cohort
- Use the audit engine, toolkit and console
- Certify by readying a real store